Government Advertising 2015-16

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    27 Oct 2016 1. Executive Summary
    In NSW, the Government Advertising Act 2011 requires government advertising campaigns with a likely expenditure of over $50,000 to be independently pe ...
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    2. Introduction
    Government agencies use advertising to communicate to the public about policies, programs and services. Government advertising is also used to communi ...
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    3. Recommendations
    By March 2017, the Department should: 1. a) Publish guidance for peer review, which clearly states: • The purpose of peer review • The roles and resp ...
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    4. Key Findings
    Overall, the peer review process achieves its intended purpose of providing assurance that government advertising is needed and cost-effective. The ma ...
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    5. Appendices
    A list of appendices contained in this report.
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