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Actions for Government Advertising 2007

Government Advertising 2007

Premier and Cabinet
Finance
Compliance
Internal controls and governance
Management and administration
Regulation

Since our performance audit in 1995 the government has improved guidance for agencies and introduced a more robust framework for approving advertising campaigns. Greater rigour has been introduced into the process by requiring campaigns to be peer reviewed and approved by Cabinet. This new approach aims to improve the effectiveness and value for money of government advertising. We found however that the current guidelines are not adequate to prevent