Reports
Actions for Government Advertising 2012-13
Government Advertising 2012-13
The following report assessed the activities of the two agencies in relation to their government advertising campaigns in 2012-13 and tested compliance by tracking a campaign through from development to dissemination.
Parliamentary reference - Report number #236 - released 23 September 2013
Actions for Cost of Alcohol Abuse to the NSW Government
Cost of Alcohol Abuse to the NSW Government
The NSW Government does not estimate or report the total cost of alcohol abuse. The Audit Office of New South Wales’ sponsored research estimates it costs the government over $1 billion a year, or around $416 from each NSW household.
Parliamentary reference - Report number #235 - released 6 August 2013
Actions for Government Advertising 2007
Government Advertising 2007
Since our performance audit in 1995 the government has improved guidance for agencies and introduced a more robust framework for approving advertising campaigns. Greater rigour has been introduced into the process by requiring campaigns to be peer reviewed and approved by Cabinet. This new approach aims to improve the effectiveness and value for money of government advertising. We found however that the current guidelines are not adequate to prevent the use of public funds for party political purposes. We also found it difficult to obtain information on the total amount spent on advertising campaigns. This is because there is no central record of the total expenditure, only the cost of placing advertisements in the media. Greater transparency around what is spent would support more accurate and informed debate.
Parliamentary reference - Report number #171 - released 29 August 2007