Government Advertising 2015-16
Contents

Overview

Overall, the peer review process provides good assurance that government advertising campaigns are necessary and cost effective, according to a report released today by the NSW Auditor-General, Margaret Crawford.

In NSW, the Government Advertising Act 2011 requires government advertising campaigns with a likely expenditure over $50,000 to be independently peer reviewed before launch. The Department of Premier and Cabinet manages this process, which includes allocating and coordinating peer reviewers to assess campaigns against the Premier’s ‘Government Advertising Guidelines’.